Growth and MarketingUpdated Jun 2026

PPC Specialist resume example

Q: What skills should a PPC Specialist resume highlight?

A strong PPC Specialist resume highlights skills like Google Ads, keyword research, bid management, A/B testing. These align with what recruiters and ATS systems scan for first.

Manages paid search and social campaigns, optimizing bids, ad copy, and landing pages for maximum ROI. Use this example as a reference when building your own ATS-ready resume.

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Professional summary

PPC Specialist with 4 years of experience managing $5M+ in annual paid search and social spend across Google Ads, Bing, and LinkedIn. Improved ROAS from 2.8x to 5.2x through structured keyword optimization, audience refinement, and landing page A/B testing. Skilled in auction analysis, bid strategy, and cross-platform campaign management.

Key skills

Google Adskeyword researchbid managementA/B testinganalyticslanding page optimization

Role details

Salary range: $60K–$100K

Domain: Growth and Marketing

Boards: LinkedIn, Indeed, Search Engine Land Jobs

ATS keywords

PPCGoogle Adskeywordbid managementconversion optimization

Experience bullets example

Realistic examples of how to phrase experience for a PPC Specialist resume.

01Managed $5M+ annual PPC budget across Google Ads, Bing, and LinkedIn, improving blended ROAS from 2.8x to 5.2x through keyword portfolio optimization and negative keyword expansion

02Led landing page A/B testing program that improved post-click conversion rates by 30%, reducing overall CPA by 25% across all paid campaigns within 6 months

03Scaled LinkedIn sponsored content campaigns from $10K to $150K monthly spend while maintaining sub-20% CPA targets through audience layering, creative rotation, and bid strategy refinement

Proof examples

ROAS data
CPA trends
scale milestones
testing outcomes

Recruiter signals

ROAS improvement
scale achievement
testing velocity